Hanoi is a city with a rich history, and also a big appetite for the future. The Hanoi Tourism Board engaged CNN Create to help them present their city to the world with a global advertising campaign. CNN Create came to us for ideas and production capability. Since the essence of the brief was to welcome the world, and using the handy alliteration of the letter H, we proposed the tagline “Hello Hanoi” and suggested a film in which the people of Hanoi greeted viewers with that same word of openness and welcome - Hello! Our energetic film team led by director Dan Stephenson, used every second of their five-day stay to capture the beauty and energy of this wonderful city.
