Coolsculpting is a non-invasive, fat-freezing procedure that eliminates stubborn fat by killing fat cells, which your body then flushes out. Approached in the right way, Coolsculpting is designed to be a targeted procedure on “stubborn areas” of fat - perhaps around the arms, the tummy or the hips. A little bit of “extra help” let’s say. The brand approached us to shoot with their brand ambassador in Asia - Jeanette Aw - underlining the message that Coolsculpting was intended as a kind of “last resort” to get rid of stubborn fat that exercise didn’t seem to shift, rather than as an excuse for sloth and gluttony! To make this point, we put Jeanette through her paces with intense running, boxing and skipping workouts. A high energy fat-burning (as well as freezing) experience for all!
